About Me
Turns out, I’d always had a thing for brands. While my teammates stuck to team gear, I was the guy showing up in clothes I actually cared about. After I left baseball, I landed a job at Stance Socks, and it clicked. Working for a brand I admired made me curious about the "why" behind it all—why Stance chose certain athletes or displayed Andy Warhol books next to Jordan Denim 4s. It wasn’t just retail; it was community.
From there, I dove into performance marketing, specializing in SEO for enterprise clients and e-commerce brands. I was good at it and loved seeing the results, but the creative itch never went away. I wanted to go deeper—into the cultural and emotional reasons people connect with brands.
Growing up in a Mexican household, I was fortunate to travel to Guadalajara and Mexico City at a young age, which first sparked my passion for exploring the world. Later, visiting cities like Paris, Rome, Lucca, Frankfurt, Munich, and Toronto only deepened my perspective. Walking through these places, I saw how culture shapes identity and how communities share meaning through art, fashion, music, and even the brands they support. It was inspiring and helped me see the bigger picture of what makes a brand truly resonate.
For me, brand strategy blends everything I love—art, fashion, sports, culture, and community. I’m obsessed with how brands build connection by tapping into cultural tensions and shared identities. I’m ready to help brands create meaning that goes beyond transactions.